â€¢ From the e-Activity, determine the functional level strategy of both UPS and FedEx. Next, compare and contrast each companyâ€™s quality practices and level of responsiveness to customers. Note: Be sure to relate the â€œSix Strategies for Creating Competitive Advantageâ€ from the video into your response.
â€¢ From the e-Activity, determine the innovation strategies of both UPS and FedEx, and analyze the manner in which each companyâ€™s focuses on achieving superiority in terms of responsiveness and efficiency. Provide at least three (3) examples from the video to support your response.