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2000 words Paper.. “Turintin Submission”

develop and explain an expansion strategy which a Tesco from the UK could use to progress into South Africa. PESTEL, Porter’s 5, the whole shebang.

“TESCO’S INTERNATIONAL BUSINESS DEVELOPMENT STRATEGY“

With the help of the following frameworks evaluate a potential Tesco expansion strategy into South Africa:

  • PESTEL (Home country and target country)
  • Yip’s key drivers of internationalisation and scenarios
  • Target country’s Porter’s 5 forces
  • SWOT
  • CAGE
  • Market entry modes
  • The four generic international strategies
 
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