Case Study: GEEK Squad – A New Business for a New Environment

  1. Read the case pages 95-97 in your text.Title: Marketing Authors: Roger A. Kerin; Steven W. Hartley Publisher: Mcgraw-Hill Edition: 13 ISBN-13: 9781259573545
  2. watch video…
  3. Respond to the following case question.

    You have been asked to consult with the Best Buy marketing team. They are specifically looking for recommendations as to specific promotional activities you would recommend to encourage consumers who currently use independent installers to switch to Geek Squad. To aid you in formulating your recommendations, you should consider past and present consumer purchasing patterns; conduct an environmental scan for Geek Squad using each of the five environmental forces (social, economic, technological, competitive, and regulatory); and identify key trends likely to influence Geek Squad in the near future.


The students are expected to answer the questions associated with the case.

The responses should reflect higher level cognitive processing (analysis, synthesis, and evaluation)

There is no minimum number of references that need to be utilized to support the completion of this assignment;

The submission will not exceed (3) pages in length, excluding the title and references pages.

The document must adhere to the APA writing style.

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