Internal and External Influences on Distribution

As you have learned, one of the steps in distribution planning is to assess the internal and external environmental influences affecting your product’s distribution.

Using the product you selected for analysis in Module 2, identify and discuss the internal and external environmental factors that may influence your distribution strategy.

In addition, prioritize the influences identified in the order in which you feel has the highest level of influence over the distribution of the selected product.

Be sure to justify your selection and prioritization by providing information to support your claims.

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