Requirements Address all components of the business plan as outlined in Preparing the Paper.

  1. Refer to the Business Plan Worksheet, available for download above.
  2. This paper will be graded on quality and completeness of information, accuracy of any required calculations, use of citations, use of standard English grammar, sentence structure, and organization based on the required components.
  3. Create this assignment using Microsoft Word, which is the required format for all Chamberlain documents. You can tell that the document is saved as an MS Word document because it will end in .docx.
  4. Turn It In is used for this assignment and is part of the submission into the assignment portal. See the Turn It In guidelines provided in the Program Resources via the Resources tab on the left.
  5. Submit the final paper to the assignment area by Sunday 11:59 p.m. MT. Any questions about this paper may be discussed in the weekly Q & A Forum under Discussions. Any submission after the deadline will be assessed a penalty per policy.
  6. The length of the paper is to be no greater than seven pages including the appendices, but excludes title page and reference page. Extra pages will not be read nor graded by the instructor. Content beyond the page limit will not be considered part of the paper. Your business plan worksheet should be included after the reference page.
  7. APA format (6th edition) is required in this assignment, including a title page and a reference page. Use headings for the sections of the paper according to APA format. Remember that the introduction does require a heading. See the APA manual for details of formatting. You may also refer to Guidelines for Writing Professional Papers found in Program Resources via the Resources tab on the left.
  8. A complete paper will contain all components outlined under Preparing the Paper.

Preparing the paper

A business plan is a detailed plan for a proposed program, project, or service.

The following sections should be clearly present with headings and complete. Use the headings provided in the outline below.  Remember, there is no heading used for the introduction section.

  1. Introduction/Overview
    1. Purpose of assignment
    2. PICOT
    3. Purpose of business plan
    4. What will be included
  2. Proposal
    1. Cover letter
    2. Executive Summary
  3. Detailed Abstract
    1. Two types analyses
    2. Marketing and financial plans
  4. Appendices
    1. Financial tables
    2. Graphs/charts
  5. Conclusion
    1. What was covered in the plan
    2. Strengths and weaknesses of the plan
    3. Approach for approval
  6. Clearly introduce your business-plan assignment in the Overview section. This should be no longer that one paragraph. Include purpose of your assignment, PICOT as basis for and purpose business plan, and what will be covered in the assignment.
  7. Include a clearly articulated cover letter written in business letter format, active voice, and exactly as it would be read by leadership. Include overview of issue, proposed solution, and action request.  There should be no other content on this page except for the business letter.
  8. Present a captivating executive summary that is interesting and captures the interest of leadership and draws them in to read further. Content includes (1) a description of the proposed project, program, or service, (2) why it is being proposed, and (3) what outcomes are most likely to occur as a result.
  9. Detailed Abstract expands the three areas of the executive summary.
    1. Expand description of project purpose
    2. Issue/problem defined; supportive evidence for project
    3. Expected outcomes and project timeline
    4. Marketing/needs analyses and plans at least two strategies
    5. Fit with mission of organization
    6. Fit with current services
    7. Financial plan including budgetary needs
    8. Financial impact on stakeholders (organization, patients, unit of service, community)
    9. Break-even analysis and cost/benefit analysis results with reference to actual budget and analysis in appendices
  10. Appendices should include any financial tables, charts, or graphs, or other supporting documents referred to in the detailed abstract.  The business plan worksheet should be included in the appendices.
  11. Conclusion for the paper includes an overview of what was covered in the paper, strengths and weaknesses of the plan, and plan for seeking proposal approval.
  12. The paper length will be seven pages maximum including the appendices and excluding title and reference page(s).Note: If you go over the paper length, the additional information will not be read nor considered for part of you grade by the instructor.
  13. Title and reference page(s) must be in APA format (6th edition).
  14. Use 12-point Times New Roman font and one-inch margins on all sides of the paper.
  15. Note: After submitting your assignment to Files, please upload your completed executive summary into the Week 8 designated Discussion to share with your peers.
  • Use this worksheet to record the data and information you collect over the period of the course you will use to complete the final assignment: Business Plan. Spending time each week relating the lessons and readings to your project and recording hard data as well as your assumptions/conclusions here will make it easier for you to be thorough on the assignment. Remember, every line of this business plan worksheet may not necessarily pertain to your project. When it doesn’t you need to indicate it as such by stating why it is not on the worksheet.

    You will submit this worksheet as part of your final paper in the Appendices. However, this is looked as your notes and data sheet and will not be graded for format, spelling, sentence structure, etc. Use it freely….

    Business Plan Worksheet






    IMPLICATIONS FOR ORGANIZATIONAL MISSION: (how does project align with and enhance the organization stated mission and strategic goals)


    MARKET ANALYSIS: (market defined, impact of project on the market; forecasted contribution of project to market share, demographics, utilization rates, any competitors for the service, clinical/tech advances; anything that might affect demand)

    Target population:

    Market size:

    Payer considerations:

    Competitive factors:

    Projected volumes

    OPERATIONS: potential impact on clinical and service quality

    Location of and space for service

    Management structure




    At least two marketing strategies (external- and internal- building awareness; physician directed; targeted consumers



    Capital Costs

    Operational Costs

    Payer type/payer mix

    Break – even analysis and Cost/benefit ratio


    Launch/implementation timeline

    Facility requirements

    Informatics requirements

    Medical staff requirements

    Staff requirements

    Regulatory Hurdles

    Payer contracting needs


    Risk Assessment: SWOT analysis

    Launch/Implementation challenges


    Title in Upper and Lower Case

    Your Name

    Chamberlain College of Nursing

    Course Number: Course Name

    Term Month and Year

    Running head: TYPE SHORT TITLE IN ALL CAPS 1


    Your name

    Your address


    Name of receiver

    Address of receiver

    Dear Mr/Ms/Dr. name

    In the business letter one paragraph would be an overview and solution

    Another paragraph would engage the reader to take action


    Your name

    Executive Summary

    Provide a summary of the project which contains the following: Engage the reader’s interest.

    · Purpose

    · Outcomes

    · Marketing and financial summaries

    Title of your Paper in Upper and Lower Case (Centered, not Bold)

    This section of the paper can only be 5 pages at the most so the 7 page limit is maintained.

    Type your introduction. Although the first paragraph after the paper title is the introduction, no heading labeled Introduction is used. Refer to your assignment guidelines for the headings to be used for the body of the paper. See the APA file in Doc Sharing for additional resources. Included in the introduction is the following:

    · Purpose of assignment

    · Purpose of a business plan

    · PICOT clearly stated

    · What will be included in the paper

    Level 1 Paper Heading (Bold and centered)

    Begin to type the body of your paper here. Use as many paragraphs as needed to cover the content appropriately. 10 items should be covered in this section

    Level 2 Heading (if required) (Bold and starts at left margin)

    Type additional content here.

    Next Level 2 Heading

    Continue to add support for your purpose.

    Next Level 1 Heading

    Use as many headings as necessary to organize your paper. Short papers may only have first-level headings. Longer papers may require more organizational detail. See your APA manual for instructions on formatting multiple levels of headings.


    Papers should end with a conclusion or summary. The assignment directions will specify which is required. It should be concise and contain little or no detail. No matter how much space is left on the page, the references always start on a separate page (insert a page break).


    Business plan worksheet


    Breakeven analysis if there is one

    Other chart table referred to in the plan

    References (centered, not bold)

    Type your references in alphabetical order here using hanging indents. See your APA Manual and the resources in your APA folder in Resources for reference formatting.

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