Please read the directions.. I will attach the pictures of the case fom the book so you can read it.. then watch the video with the link below. After that please answer the question with recommendations.
MIN 3 PAGES OR MORE …REFERENCES MINIMUM 3.
THE DOCUMENT MUST ADHERE TO THE APA WRITING STYLE.
Review the following information to see how Pizza Hut creates a customer experience in the highly competitive fast food industry:
Background on Pizza Hut:
Visit the companyâ€™s website to understand what a hybrid website looks like. That is, it includes elements of a transactional website and a promotional website (PizzaHut.com (Links to an external site.)).
- Read the video case in the textbook on pp. 615-619.
- Watch the Pizza Hut case video: http://www.viddler.com/embed/597eeeaf/?f=1&autoplay=0&player=full&disablebranding=0 (Links to an external site.)
- Review the following online websites and articles:
- â€œPizza Power Report: 2014 State of the Industry,â€ Pizza TV, November 26, 2013,http://www.youtube.com/watch?v=A7-e_W0Hj0I (Links to an external site.)
- â€œOrderâ€™s Up for Pizza Hutâ€™s Mobile Platform,â€ com (Links to an external site.), November 5, 2013
- Susan Krashinsky, â€œRogers Opens New Door for Advertisers: â€˜Geofencesâ€™ Technology Will Allow Retailers to Send Promotional Text Messages to Subscribers Who Pass by Their Stores,â€ The Globe and Mail, October 2, 2013
Based on the information provided, put yourself in the position of a marketing consultant brought in to the company to critically examine the companyâ€™s interactive website, and then formulate a set of well-developed and supported recommendations to the companyâ€™s senior leadership team. The recommendation should be logically presented, well-supported, and thoroughly vetted.