select a retailer and do analysis 2 3 pages
Please see the guideline for detail.
make observations that help you answer this question:
Why has your store been (or not been) a success so far, given its retail positioning and retailing mix?
- Retail Positioning is:
value (location, reliability, prestige, store design, quality, service) breadth of its product line (range of products sold in the store) - Retailing mix is:
a. Pricingb. Location
c. Retail Communication d. Merchandise
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