Purpose of Assignment

The purpose of this assignment is to allow students the opportunity to research a Fortune 500 company stock using the popular online research tool Yahoo Finance. The tool allows the student to review analyst reports and other key financial information necessary to evaluate the stock value and make an educated decision on whether to invest.

Assignment Steps

Resources: Yahoo Finance

Select one of the following:

  • Symbol Company Name Industry
    BA Boeing Aerospace and defense
    CAT Caterpillar Construction and mining equipment
    CVX Chevron Oil & gas
    DD Dow Chemical Chemical industry
    DIS Disney Broadcasting and entertainment
    GE GE Conglomerate
    HD Home Depot Home improvement retailer
    IBM IBM Computers and technology
    INTC Intel Semiconductors
    JNJ Johnson and Johnson Pharmaceuticals
    KO Coca Cola Beverages
    MCD McDonalds Fast food
    MMM Three M Conglomerate
    MRK Merk Pharmaceuticals
    MSFT Microsoft Software
    NKE Nike Apparel
    PFE Pfizer Pharmaceuticals
    PG Proctor and Gamble Consumer goods
    T AT&T Telecommunications
    UNH UnitedHealth Group Inc Managed health care
    WMT Walmart Retail

Access Yahoo Finance and enter the company name.

Review the financial information and statistics provided for the stock you selected and answer the following:

  • What is the ticker symbol of the company you chose?
  • What is the Current Stock Price?
  • What is the Market Cap for the stock you chose?
  • What is the Price to Earnings Ratio?
  • What is the Dividend and Yield?
  • What is the Enterprise Value?
  • What is the Beta?
  • Was there a Stock Split, and if so, when?
  • What was the closing stock price for the last 5 days?
  • What was the 52 Week High for this stock?
  • What is the Book Value per Share?
  • What type of rating are analysts recommending (i.e. buy, hold, etc.)?
  • What is the target price analysts are predicting for this stock?
  • What is the analyst’s average revenue estimate for next year?
  • What are some of the significant news items and press releases made by the company over the last year?

Explain in 700 words why you would or would not recommend investing in this stock.

  • Describe the relationship between the value of the stock and the price to earnings ratio.
  • What information does the Market Capitalization (Market Cap) and Beta provide to the investor?
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