option 2 mission statement and marketing strategy
Find a mission statement from two different companies. In a 2 – 3 page paper supported by at least three scholarly journals, address the following.
- Examine the current marketing strategy.
- Determine if the current mission statement aligns with the current marketing strategy.
- Make one suggestions as to how the company can improve the alignment of their current mission statement with their current marketing strategy.
Your paper should be clear, concise, and demonstrate knowledge of the concepts presented in this module and course. Document formatting and source citations should be in conformity with CSU-Global Guidelines for Writing and APA Style.
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