Week 4 Discussion 2
“Apple, Inc: Keeping the â€œIâ€ in Innovationâ€ Please respond to the following:
Determine how market commonality and resource similarity impact Appleâ€™s competitive standing in terms of its main rivals. Provide specific examples to support your response.
Determine what additional steps Apple’s competitors are likely to take and how Apple will most likely respond. Explain your rationale.