MKT 100: Principles of Marketing Brand Personalities

As we’ve learned this week, brands signal customers by giving them information about predictability in their purchases. Brands each have their associations and personalities. In your post, identify some of the partnerships and personalities that are linked with the following brands: Oscar Mayer, Dell, and Sketchers.

1.What are they?

2.How do they differ?

3.Are there any similarities?

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