Module 2, Assignment: Instructions & Submission
Read the following articles:
Retail group_ ‘Return fraud’ costs $9B a year.pdf
Explore: http://www.theretailequation.com/Consumers/ (Links to an external site.)
Minimum word count is 350, not including restating the questions (which you must do or you will lose points).
- In chapter 2, pages 37-39 in your text, it talks about how the concept of “customer-centric†is important. If a company uses Retail Equation to check on every customer’s return, describe how they are or are not being customer-centric. Defend your answer citing the readings and the textbook (cite page numbers).
- On page 47 in your text, it begins talking about the concept of “trust†in a relationship. If a retailer uses a Retail Equation (or another service like it), are they trading a trustful relationship based on the amount of money lost on return fraud? Have they chosen money over trust? Defend your answer citing the readings and the textbook (cite page numbers).
- Should retailers notify shoppers BEFORE they purchase about the return policy that includes the information that their drivers license information and return activity are being entered into a database and monitored?
- Will you contact Retail Equation to find out your Return Activity Report? Why or why not?