Find a recent (published in the past six months) news article about a company that successfully changed its marketing strategy. In a 2 – 3 page paper supported by at least three scholarly journals, address the following.

  1. Examine the reasons for the marketing strategy change.
  2. Determine how the organization approached the development and implementation of the change.
  3. Assess if the change was successfully implemented. Back up your answer with statistics from the company’s performance or with reviews about the company in the news or trade press.

Your paper should be clear, concise, and demonstrate knowledge of the concepts presented in this module and course. Document formatting and source citations should be in conformity with CSU-Global Guidelines for Writing and APA Style.

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