Please review the Yumcha Case Study and then answer the following questions

1. What were some of the rationale of Ms. Tan’s decision to launch Yumcha? Do you think it was a wise decision given the existence of many other social networking websites such as Facebook etc?

2. What were some of the challenges Ms. Tan faced in finding developers from around the world? Do the behaviors of the developers reflect their national culture?

3. What can Ms. Tan do to ensure that the developers deliver as needed? How can she balance the cost versus benefits associated with the developers?

4. What other challenges do you anticipate Ms. Tan will face as she launches the site?

Thank you

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