University of Phoenix MGT 498
Environmental Scan Paper
Write a 1,050- to 1,400-word paper in which you complete the following:
· Research and describe the internal and external environments of 2 to 3 real-world companies using an environmental scan.
· Determine what competitive advantages each company has and what strategies each company is using.
o How does each company create value and sustain competitive advantage through business strategy?
o What measurement guidelines is each company using to verify its strategic effectiveness?
o How effective are the measurement guidelines that each company is using?
Format your paper consistent with APA guidelines.
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