Should Culinarian run a 2007 price promotion? If so, what should be the specifics of such a promotion (e.g. product scope, discount rate, timing, communication)? Was the 2004 promotion profitable? Calculate the profitability using Brown’s logic and then

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Case: Culinarian Cookware: Pondering Price Promotion (2009)

 

  • Should Culinarian run a 2007 price promotion? If so, what should be the specifics of such a promotion (e.g. product scope, discount rate, timing, communication)?

 

  • Was the 2004 promotion profitable? Calculate the profitability using Brown’s logic and then calculate the profitability using the consultant’s model. How would you calculate the profitability?

DUE 7PM PACIFIC TIME, 1 PAGE LONG, ANSWER THE QUESTIONS BY NUMBER. PARAGRAPH/BULLET POINTS

 
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